This article undertake top sheet "of hot or tail? Keyword optimization strategy and medium-sized Web site. " To understand the long-tail effect in the role of a medium-sized Web site, the internal and external links need to understand who is more important.
In the search engines, and to acquire the most basic unit is the web traffic. A web of factors external links on this page rankings greatly. External links on this page, both with a site's other pages to link to the station, there are other sites on the web link to the outside of the station. The following article refers to the point of internal links within the links, external links are external links that point. Then, when optimizing a website is to pay particular attention to optimizing internal links and external links do? Or in the analysis of a page rank of the time, I feel that the greater value the contribution of internal links, external links, or the greater value?
For a long time, we all attach great importance to external links. So from a phrase, it is this: a Web site that your site yourself, there are what count, and to another Web site that you this page, there are what could be a few; as opposed to how you make your assessment of themselves, other people's evaluation of be more accurate. Therefore, many people do when a page's ranking only did one thing that is crazy to do external links to this page. The internal links do, many people think are unimportant or little effect on the rankings.
This argument should be someone from the PR method of calculating the value of evolved. Because in the PR value of the computational theory, the impact of a web page is the PR value of the external factors. When extended to the entire site when the site was that the impact on the overall ranking of the factors that come from other sites. In fact, this argument there is a clear misunderstanding that we can not understand the difference between pages and sites. Never mind that PR value and the ranking is not directly related, even in the PR value of the computational theory, the only web page has always been an object is being calculated, rather than the entire site. Listed in the search results page, and it is a one page.
Well, if a web page at the same time there are 10 external links and 10 internal links, who does a great impact on the rankings. Let us look at that "a more accurate assessment of the external links" theory. In fact, this theory needs to be set up there should be a prerequisite that all of the pages on the Internet are not worthy of trust, depend on the relationship between these pages only to determine who is more important, who and what the content more keywords related. This is a search engine, the early stages of building is a very scientific method. However, the search engine development to the present, has accumulated a large amount of data, the environment is not the same, that a lot of issues that should be re-examined. Matt Cutts has said that google will not stop on the PR value of the improvements, in fact, more of other improvements as well. Baidu's hyperlink analysis, in the face of such a proliferation of groups to build links to cases, will also make corresponding changes.
