Prior to the google, no one thought that search engines can make money. Now. adwords system is like an automatic cash machine, in order to google an annual 10 billion dollars in revenue. Moreover, this system was born until now, there are only a short period of time less than a decade.
This blog would like to talk about adwords story. If this area does not adwords, I feel that many people would think that not so fun bar.
google's adwords system was put in October 2000, but the ppc (pay per click pay-per-click) concept was not originally invented google. As early as google before, overture had already applied for a patent (2001), overture was paid for some web site advertising system technology. In 2001, when, google's revenue was $ 85 million, overture is $ 288 million, google a fraction of less than overture.
Despite the SEO in China, are no longer strangers, and even have formed an industry trend, but so far in the industry have yet to have a very scientific system of analysis. I am afraid the reasons for the search engine optimization should be attributed to the special nature of this industry. The strict conservative of their search engine algorithms, only to release some people find it difficult to know the reasons, guidelines. Therefore, many SEOer are playing an ever did not know the specific rules of the game, which is the root of confusion in this industry.
I have repeatedly stressed that "Google Site Quality Guidelines," the importance, but also because this is the search engine to tell the website owner only some of the correct rules, if even that is not a good grasp of the rules, then I'm not sure that everyone will where to get a more authoritative guidance. But in actual combat, although you familiar with this "Guide" is already higher than a lot of people know more about the rules of search engines, but just know that something is not enough, a scientific and systematic method of analysis allows you to go further.
I think SEO after so many years of development, already should not have that kind of analysis done by inductive methods of analysis of the SEO. This analysis method commonly used statement is this: I think the search engines how to. Such as: I think that search engines will not be so dumb, this point must be able to handle well; I think that search engines will rank this factor as one of the factors ... .... If you are relying on perceptual analysis to do SEO, then your SEO traffic curve is also very emotional. Certainly can not go to unfounded speculation and hearsay. Such as: there is no theoretical basis to guess what will happen, or every search engine of search engines as well as anything related to what the authorities issued a speech, and went to blindly follow.
